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Brand Brief – Our DNA

AISP sp. z o.o.

AISP Sp. z o.o. is a Gliwice-based company developing advanced AI image analysis solutions for traffic management and #SmartCity applications. We transform ordinary video footage into actionable measurement data and turn traditional cameras into intelligent traffic sensors. Our mission is to "make vision-based measurements accessible to everyone" by democratizing data and automating processes that, until now, required significant human resources.

Brand Description, Logo & Terms of Use

Logo & Symbol

Circular icon without text

Primary Vertical Logo

Vertical logo with text on a white background

Logo Meaning

The AISP logo consists of three interconnected circles linked by arrows, symbolizing the flow of information within a neural network graph.

The structure, inspired by artificial intelligence architecture, emphasizes that AI is the foundation of the company's operations and the core technology behind our products.

The dominant blue-and-white palette symbolizes trust, precision, data clarity, and advanced technology — values that AISP consistently reinforces throughout its solutions.

Horizontal logo

Horizontal logo with text on a white background

The AISP logo is designed for maximum legibility and consistency across all media. Its correct application ensures brand recognition and a professional presentation.

Protected area (margins)

Maintain a clear space around the logo equal to the height of the letter "A" from the "AISP" wordmark. This area must not be encroached upon by text, graphics, or any other visual elements.

Minimum size

For printing: min. height 12 mm.
Online: min. height 40 px. Below these values, the logo loses legibility – especially the symbol composed of circles and arrows.

Color versions of the logotype

Można używać tylko wersji oficjalnych:

Full Color (Default) – Based on Cyan #29A3DA and Blue #155FA6

Prohibited uses of the logo

To maintain the integrity of the mark, it is prohibited to:

Color Modifications - Do not change the gradient of the symbol or the color of the "AISP" text. Colors should remain consistent with the brand palette from the brandbook.
Character deformation - vertical or horizontal stretching, squeezing or non-proportional scaling
Dodawanie efektów - Zakazane: cienie, obrysy, poświaty, przefiltrowanie lub pikselizacja
Use on low-contrast backgrounds - The logo cannot be used on backgrounds that are similar in color to the blues and navy blues of the logotype, as this will cause loss of legibility.
Separation of Sign Elements - The symbol (circles and arrows) cannot be used separately from the inscription "AISP" unless otherwise specified in separate guidelines.

Download the AISP brandbook

Trademarks and logo rights

All graphic materials provided on this website may be used exclusively in the context of cooperation with AISP or for informational purposes, provided they adhere to the guidelines described in the "Logo Usage Guidelines" section.

Any other use requires prior written consent from AISP.

Partners, media, conference organizers, and public institutions may use the AISP logo solely for informational, partnership, or promotional purposes, ensuring that the company's image is not compromised. In case of any doubts, please contact:

In case of doubt, please contact kontakt@aisp.pl